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CREATE. SCHEDULE. ENGAGE. ANALYZE.

Social media management and marketing automation platform built for hospitality brands. Content calendar, multi-channel scheduling, engagement tools, campaign automation, and performance analytics—manage your entire digital presence from one platform.

+3x in 90 Days Engagement
20 Hours/Week Time Saved
100% Brand Consistency
Multi-Account Management

WHY CHOOSE VERTEX HOSPITALITY MARKETING AUTOMATION?

01

INCREASE REVENUE

Unlock new sales channels and optimize pricing strategies to maximize your profitability.

02

STRENGTHEN BRAND

Deliver a consistent, professional brand experience across all digital touchpoints.

03

IMPROVE EXPERIENCE

Provide seamless, frictionless journeys for both your staff and your customers.

04

SAVE COSTS

Automate manual tasks and eliminate inefficiencies to reduce operational overhead.

THE TECHNOLOGY REVOLUTION YOUR DMC NEEDS

Marketing automation designed specifically for hospitality operators. Vertex transforms operational data from Atlas and other modules into consistent, on-brand marketing across all social channels.

60% Error Reduction
25hr Weekly Time Savings

POWERFUL CAPABILITIES

Unified Content Calendar

Visual content calendar across all social channels with drag-and-drop scheduling, campaign planning, team collaboration.

Multi-Channel Publishing

Post simultaneously to Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Google Business with platform-specific optimization.

Content Creation Tools

Built-in image editor, video editor, template library, AI copywriting assistance, brand asset management.

Social Listening & Monitoring

Monitor brand mentions, competitor activity, industry trends, sentiment analysis, review tracking across web.

Engagement Management

Unified inbox for all social messages, comments, reviews with assignment, collaboration, response templates, sentiment tracking.

Campaign Automation

Automated campaign workflows for promotions, events, content series with triggers, personalization, performance tracking.

Analytics & Reporting

Comprehensive analytics on engagement, reach, growth, content performance, competitor benchmarking, ROI measurement.

User-Generated Content

Curate, request, organize user-generated content with rights management, moderation, reposting tools.

SUCCESS IN ACTION

Boutique Hotel Group

Challenge:

Social media inconsistent, each property doing own thing, no brand cohesion, time-consuming, results poor

Solution:

Vertex with unified brand management

Results:

Brand consistency across all properties, engagement +240%, time saved 20 hours/week, follower growth 3x, direct booking inquiries +45%, team size unchanged

Restaurant Chain

Challenge:

Franchise locations not posting, brand inconsistency, no central oversight, missed opportunities, reputation management reactive

Solution:

Vertex with location-based management

Results:

All locations posting consistently, engagement +3x, reputation score improved, user-generated content 10x increase, sales correlation visible

Destination Management Company

Challenge:

Content creation expensive, consistency difficult, multi-platform overwhelming, ROI unclear, in-house team lacking

Solution:

Vertex with content creation tools

Results:

Content costs -60%, posting consistency 100%, engagement +180%, lead generation from social measurable, sales influenced significantly

GLOBAL CONNECTION ECOSYSTEM

Maximize your commercial reach worldwide through our extensive network of integrations.

Facebook
Instagram
Twitter
LinkedIn
TikTok
Pinterest
Google Business
YouTube

YOUR BRAND, OUR ENGINE

Branded reporting and client-facing content approval portals for agencies and multi-brand groups.

Explore White Label
"

Vertex transformed our social media from chaotic to strategic. Engagement increased 3x in 90 days, our team saves 20 hours per week, and we're finally seeing direct bookings from social.

SEE VERTEX HOSPITALITY MARKETING AUTOMATION IN ACTION

Join the industry leaders who have already transformed their operations with Vertex Hospitality Marketing Automation.

PRODUCT FAQ

Which social platforms are supported?

Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube. More added regularly.

Can we manage multiple brands/properties?

Yes. Unlimited accounts, organized by brand/property, separate content calendars, unified analytics. Perfect for groups.

Does Vertex create content for us?

No—provides tools to create efficiently. AI writing assistance, templates, editing tools. You maintain creative control and authenticity.

How does AI copywriting work?

Suggest post ideas, write captions, generate variations, optimize for platforms. You edit and approve. Maintains your voice.

Can we schedule Instagram Stories?

Yes. Story scheduling, highlights management, story analytics. Full Instagram support including Reels.

What about responding to reviews?

Review aggregation from Google, TripAdvisor, Yelp. Unified inbox. Response templates. Review trends analytics. Complete reputation management.

How do you prevent posting at wrong times?

Optimal timing recommendations based on audience data. Timezone management. Approval workflows. Preview before posting. Multiple safety checks.

Can franchise locations have autonomy?

Yes. Configurable permissions. Corporate can create content, locations can post when ready. Brand guidelines enforced. Central oversight maintained.

How does social listening work?

Monitors mentions of your brand, properties, competitors, keywords across web. Real-time alerts. Sentiment analysis. Trend identification. Crisis detection.

Is there a mobile app for team members?

Yes. Full-featured mobile apps (iOS/Android). Respond to comments, approve posts, check analytics. Stay connected anywhere.

WHAT OUR CLIENTS SAY

Switching to Squalltec was the best decision we made this year. The Atlas DMC platform handles our complex multi-supplier bookings effortlessly. We've reduced manual errors by 60% and our team actually enjoys using the system.

Portrait of Fatima Al-Rashid
Fatima Al Rashid Operations Director, Desert Destinations DMC

After years of fighting with legacy systems, Meridian was a breath of fresh air. Implementation took 3 weeks instead of 3 months. Our direct bookings increased 40% in the first quarter. The ROI was immediate.

Portrait of David Chen
David Chen CEO, Oriental Travel Agency

The Odyssey TMC platform transformed how we manage corporate travel. Policy compliance is automated, reporting is instantaneous, and our travelers love the user experience.

Portrait of Sarah Mueller
Sarah Mueller Travel Manager, Global Tech Corp

We process over 50,000 bookings monthly through Nexus Bedbank & Aggregation. The enterprise platform handles our distribution at scale with sub-second API response and 99.9% uptime.

Portrait of Raj Patel
Raj Patel CTO, PanAsia Bedbank

Horizon Events revolutionized our ticketing process. What used to take my team 3 days now takes 3 hours. The analytics help us optimize pricing and the customer experience is flawless.

Portrait of Omar Hassan
Omar Hassan Events Director, Dubai Events Group

Voyage cut our transport costs by 25% through AI-powered route optimization. The driver app is intuitive, and the real-time tracking gives our clients peace of mind. Exceptional value.

Portrait of Amara Okafor
Amara Okafor Fleet Manager, Premier Transport Services

Summit Venue Sourcing connected us with clients we never would have reached otherwise. The RFP automation alone saves us 15 hours per week. This platform pays for itself.

Portrait of Maria Rodriguez
Maria Rodriguez Venue Director, Luxury Venues Mexico

Compass Concierge elevated our guest service from good to exceptional. Every request is tracked, every interaction documented. Our guest satisfaction scores increased 35% in 6 months.

Portrait of Jean-Pierre Dubois
Jean-Pierre Dubois Guest Services Manager, Le Grand Hotel

The Pulse CRM integrates perfectly with our existing systems. The 360-degree customer view transformed how our sales team operates. Deal velocity increased 50% and we're closing bigger contracts.

Portrait of Layla Ahmed
Layla Ahmed Sales Director, Elite Travel Solutions

Vertex Hospitality Marketing Automation transformed our hospitality marketing automation. It turns operational data into consistent on-brand marketing across all channels. Our engagement tripled in 90 days.

Portrait of Mei Lin Wong
Mei Lin Wong Marketing Manager, Asia Pacific Resorts

Catalyst HR streamlined everything from onboarding to asset tracking. The employee portal reduced HR inquiries by 70%. Finally, an HR system that employees actually use without complaints.

Portrait of Priya Sharma
Priya Sharma HR Director, Hospitality Group India

Quantum Real-Time Quotation Logic automates our complex quotation logic and real-time pricing. What used to take hours now takes seconds. The automated workflows eliminated all bottlenecks.

Portrait of Andreas Schmidt
Andreas Schmidt Sales Manager, European DMC Alliance