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Reliability is revenue
Insight 3 min read

Reliability Is Revenue: SLOs, Observability, and Incident Readiness (Insight 17)

S
Squalltec Team September 7, 2012

TL;DR

In hospitality and travel, reliability is a revenue feature. When bookings fail, confirmation emails lag, or availability desyncs, the business impact shows up immediately as lost conversion and support load. Operational maturity is not “enterprise overhead”; it is the fastest route to stable growth.

The foundation:

  • Define SLOs around guest-critical flows (search, booking, payments, confirmations)
  • Instrument the system so failures are visible within minutes
  • Create repeatable response: on-call, runbooks, and clear ownership
  • Learn systematically with blameless postmortems and prevention work

Start With Guest-Critical SLOs

Avoid generic uptime targets. Define service level objectives that map to real outcomes:

  • Search availability: successful responses, median and p95 latency
  • Booking confirmation: time from payment initiation to confirmed reservation
  • Payment processing: authorization/capture success rate and timeout rate
  • Email delivery: confirmation email sent within X minutes with retry guarantees
  • Inventory sync: reconciliation mismatch rate and time-to-heal

SLOs should be measurable, owned, and reviewed. Without SLOs, alerting becomes noise.

Observability: Make Failures Obvious

A system without telemetry forces people to guess during incidents. The minimum set:

Metrics

  • Request rate, error rate, latency (per endpoint and provider)
  • Queue depth / processing lag (if you use async workflows)
  • Retries and dead-letter volume
  • Success rate per partner integration (PMS, channel manager, payment provider)

Logs

  • Structured logs with request IDs
  • Reservation ID and provider IDs consistently attached
  • Sanitized error payloads (no secrets, no full card details)

Traces

Distributed tracing for booking flows is high leverage:

  • Search → select → hold → pay → confirm → email

When an incident happens, you should be able to answer “where did it break” quickly.

Design for Failure (Because It Will Happen)

Peak demand, provider degradation, and network issues are normal. Systems fail; the question is how they fail.

Idempotency Everywhere

Any operation that can be retried must be safe to repeat:

  • Create reservation
  • Apply modification
  • Capture payment
  • Send confirmation email

This prevents double bookings and duplicate charges.

Timeouts and Circuit Breakers

Waiting indefinitely is worse than failing fast. Set clear timeouts and:

  • Retry only on safe failure modes
  • Back off on provider degradation
  • Fall back to “save draft / notify user” instead of spinning

Reconciliation as a First-Class Job

Assume some messages will be dropped and some calls will partially fail.

Build reconciliation that compares:

  • Reservation state vs. payment ledger
  • Inventory projection vs. source of truth
  • Email “sent” records vs. actual delivery status (if tracked)

This is how you prevent “silent failure” from turning into weeks of support tickets.

Incident Response: A Simple Operating Model

Roles

Define roles that exist during an incident:

  • Incident lead: coordinates response and keeps timeline
  • Comms owner: updates stakeholders and support
  • Subject matter owner(s): investigate and implement mitigation

Runbooks

For common failure modes, write runbooks that explain:

  • How to verify the issue
  • How to mitigate safely
  • How to confirm recovery

Runbooks reduce response time and prevent risky improvisation.

Severity Levels

Use clear severity tiers tied to business impact, for example:

  • Booking failures > X% for Y minutes
  • Payment errors spike above baseline
  • Inventory mismatch exceeds threshold

This ensures the right escalation and avoids alert fatigue.

Postmortems That Actually Improve Reliability

The goal of a postmortem is not a document. The goal is prevention.

A good postmortem includes:

  • Timeline of symptoms, detection, and actions
  • Root cause and contributing factors
  • What worked and what did not
  • Concrete follow-ups with owners and deadlines

Focus on systems and process, not individuals. Reliability improves when teams can surface issues early without fear.

Practical Checklist (Hospitality/Travel)

  • Booking flow has end-to-end tracing with stable identifiers
  • Payment operations are idempotent and reconciled daily
  • Inventory projections are monitored for drift
  • Confirmation emails are retried and tracked
  • Provider integrations have per-provider health dashboards
  • Alerts map to SLOs, not “CPU is high”
  • On-call and escalation paths are documented and tested

Closing Thought

When operations is treated as a product capability, teams ship faster with less fear. Stability is not the opposite of speed; it is the prerequisite for safe iteration.